In October 2004 there was news of a €6 million campaign to promote the fresh produce- with MIANI, Bord Bia, Monaghan and other industry players all involved.
The Biz magazine was up and running a year. There was a science update for the mushroom industry once more at the Loughgall Station, with new infrared spectroscopy being demonstarted. Henk Van Gerwen was hosting a brown farm walk in association with Sylvan.
And there was this distillation of wisdom on fungi from Discworld - all fungi are edible. Some fungi are not edible more than once.