Back a decade to July 2014, a grower in Australia was seeking some input on robotic picking - Methore and MushroomPro were the go to folk at that time.
There was news that Beyonce enjoyed a hearty feast of mushrooms after a gig in Dublin. Amycel were reportedly introducing a new strain to the European market - Topaz.
And the Just Add Mushrooms campaign was in full flow, and being very successful to boot.