According to the Financial Times venture capital funding for plant-based meat start-ups has slumped to its lowest level since 2018.
A weaker economic outlook and higher interest rates have curbed enthusiasm for the once high-flying industry.
Stalker has also noticed in the lifestyle pages of the papers that the millennial demographic that is the main target for plant-based diets has also begun to question the health implications of new foods.
Some of these new food offerings have been shown to be loaded with extra salt and sugar and other flavourings in order to make them more flavoursome.
The adage that one should eat food that one’s granny would recognise as food is certainly gaining traction.
As ever in the fashion of food, there are ups and downs. Stalker is partial to some of the mushroom based burgers and sausages etc - granny would not have recognised them at all - but they are tasty!
