GEPC (the European Association of mushroom producers) launched a new campaign co-financed by the EU with the slogan: ‘European mushrooms, hidden pearls’.
The €5 million promotional campaign is expected to create a growth in the market of €28 million over three years. The GEPC promotion campaign was launched in nine European countries: Belgium, France, Germany, Hungary, Ireland, Italy, the Netherlands, Poland and Spain.
The aim is to make consumers more aware of the many benefits that European mushrooms have for a healthy and balanced diet.
GEPC stands for Groupement Européen des Producteurs de Champignon, just so we know. There is a lot more information about the group on www.infochampi.eu
