Stalker enjoyed the poke at the modern beauty trade in a newspaper item headlined - Five signs you’re definitely a middle-class beauty cliché.
Of course mushrooms are in there. “With lip oil and mushroom face mist you’re bang on trend.”
In the item no.3 was “Mushrooms are your new CBD drops.”
“Mushrooms have been used in Chinese medicine for centuries for their ‘magical’ properties. Recently, Cordyceps, a Chinese fungus , has been embraced by endurance athletes to improve their performance, whereas Four Sigmatics Mushroom Ground Coffee is giving eye-wateringly expensive Matcha a run for its money. In Skincare, Origins Mega Mushroom range has been flying off shelves. As Tomas Warwick. Skincare and wellness category lead at John Lewis predicts, -’ fungi are about to take over the beauty world’ due to their powerful antioxidant properties that help calm inflammation and irritation, while also having a brightening effect on pigmentation. Shiseido and Dermalogica are two others using mushrooms in face cream.”
Sometimes it’s all like double dutch to Stalker, but the bottom line seems to be that mushrooms are a key beauty product ingredient, and are set to become even more so.
