September really is the mushroom month if the recipes in the glossy magazine supplements are anything to go by.
The recipe pages were bursting with majestic mushroom meals to make early this month, from pies to rissottos , every mushroom variant was on show.
It should certainly translate into a demand upsurge for the fresh produce in the month of September - even if consumers are only swayed by the subliminal signs of mushrooms and mushroom recipes at every turn.