The UK and Ireland Mushroom Producers organisation has launched a video and publicity campaign to promote the fresh produce this summer.
The campaign aims to unearth and shine a spotlight on the mealtime versatility, sustainability and nutrition credentials of mushrooms.
“Mushrooms really are one of the most incredible food sources on the planet,” according to Noel Hegarty, UK & Ireland Mushroom Producers.
”Mushrooms have proven to be a hero, versatile ingredient used in home-cooking, witnessing a large surge in sales over the pandemic due to their health credentials.”
