The Vegconomist - the vegan business magazine - hailed mushrooms and regenerative agriculture top of the list of natural trends in the US for 2022.
Regenerative agriculture refers to a movement that promotes ecological harmony and biodiversity while prioritising soil health.
Meanwhile mushroom-based products and foods are experiencing steady double-digit growth as consumer interest in fungi reaches new heights. Mushroom sales grew by 16.1% driven by a new recognition of the fungi kingdom’s role in human health.
For culinary purposes, retailers now offer mushroom-based seasoning blends, ready-to-drink beverages, snacks, and coffee. In health and wellness, functional mushrooms such as Chaga, cordyceps, Reishi, lion’s mane and turkey tail are increasingly popular in health-supporting supplements, usually sold as capsules, powders, tinctures, or tea.
In 2020, the $8 billion functional mushroom market is expected to grow at a CAGR of 9.3% to reach $19.33 billion by 2030.
