Bloomberg Intelligence predicts that the plant-based food market will exceed $162 billion within the next decade, up from $29.4 billion in 2020.
“We used to cater to some very specialised vegetarian or vegan consumer groups; but now we’re really catering for the mainstream,” said one Nestle spokesperson.
The lure for big food producers started out as meeting emissions targets but has now turned very commercial. Check out Nestle’s latest seafood alternative dubbed “vrimp”.
A breaded ‘shrimp’ which has all the flavours you would expect, however it is made with seaweed and peas, there’s no animal or fish in it. Seaweedy peas - sounds appetising!
