Impossible Foods the American fake meat manufacturer is preparing for a stock market listing this year with a potential $10 billion flotation.
The company, founded in 2011 by Patrick Brown, a biochemistry professor, who wanted to address the impact of the meat industry on climate change, may well have doubled in value on the crest of the veggie food wave.
Stalker was reading of the latest veggie trends in the UK lately, which involved in-store vegan butchers, and the nattily named ‘facon’ aka fake bacon. Asda is apparently looking at installing such counters in some of their stores.