After using Amazon to secure the Christmas reading volume that was Entangled Life, Stalker was not surprised to be targeted by more book recommendations on the subject of mycology by the internet giant.
“Mycelium Running: How Mushrooms Can Help Save The World “by Paul Stamets was consequently offered up by Amazon as Stalker’s next prospective read. Indeed Stalker is definitely tempted to order the tome.
But once again the spectre of surveillance capitalism enters the fray - is it too much that Amazon not only knows what you’re reading, but also knows what you’d like to read?
Some internet watchers suggest that the power lurking in all the personal data that we transact daily, wittingly and unwittingly, is so immense that we are sleepwalking into a malign future where tech companies will become all but omniscient.
Sounds a bit like the film The Matrix - is it time to wake up yet?
