As the deadline for Brexit talks to complete approaches, the messaging from the Irish Government has increased substantially.
Irish government ministers have intensified calls for businesses to get their preparations done for Brexit as the transition period ends.
Whether there is a deal, or a no-deal, the reality of disruption is about to unfold in January.
The potential for major disruption is apparent in both scenarios, so officials want every Irish business to be as prepared as possible for the disruption to come.