Bord Bia has risen to the coronavirus challenge by instigating a whole raft of new measures on their website. They have immediately instigated a €1m marketing grant programme to help Irish producers generate demand in a rapidly changing landscape.
They also initiated training and mentoring programmes including Navigating Change Supply Chain Mentoring, Lead Generation in a Changed Landscape, Think Digital training programme. Bord Bia has made immediate and practical changes to Origin Green and Quality Assurance audit procedures during the COVID-19 crisis.
Bord Bia continues to engage closely with retailers on the Irish market to share supplier challenges and identify new opportunities for companies who “can fill supply gaps and provide a compelling offer to consumers.”
Full details of Bord Bia’s Navigating Change COVID-19 Response programme and range of supports is available at: https://www.bordbia.ie/industry/COVID-19-information/.
