Stalker spotted a full page advert for a mushroom-based skin lotion in one of the glossy magazine supplements that come with the weekend papers.
Mentioned in these columns many years back, the Origins Mega-Mushroom Relief and Resilience Soothing Treatment lotion retails at £32 for a 200 ml bottle.
Based on the reishi mushroom, known as the mushroom of immortality, and used by mankind for over 7,000 years according to the advert, it’s perhaps a tad pricey for some of us.