US reports indicate that mushrooms are in the ascendant.
“The new celebrity in the produce aisle: mushrooms. People are buying up mushrooms so quickly that producers are scrambling to keep pace with burgeoning demand.”
There can be many reasons for the upswing in popularity in any foodstuff - but certainly the efforts of the US Mushroom Council’s blend promotion has had substantial impact.
The Mushroom Bureau in the UK and Ireland is also doing sterling work in promoting the produce - long may it continue.
