Greggs in the UK has been very successful with their vegan sausage since they introduced it earlier in the year.
Shareholders are getting a Quorn-and-pastry-funded £35 million special dividend after sales leapt in the six months to June. The Newcastle-based company also sells more takeaway coffee in the UK than Starbucks.
The meatless roll certainly propelled the chain to new heights by catching the zeitgeist.
