After comments from the Governor of the Bank Of England in early August the pound slid further against the euro, heading down to €1.11.
The increasing probability of a no deal Brexit was the motive force behind the currency slide. So the pound is hovering around the 90p equals €1; this is a point where Irish exporters, especially food exporters feel that the bite is in.
Comments by Liam Fox, the UK's International Trade Secretary, that the chances of a no-deal Brexit had risen to 60 per cent, influenced the slide too.
A lot of Irish companies have moved to hedge their currency positions coming into this volatile phase of the Brexit negotiation.
Research by Bord Bia points to four out of ten food exporters facing problems when sterling moves over 89p against the euro, rising to eight out of ten at 94p.