There’s a new concept in delivering fresh mushrooms to customers in store emanating from the US, specifically from the retailer Wholefoods.
They’ve opened a new 49,000 square foot store in New Jersey, which is trialling the new concept - a mushroom farm in the shop itself!
“Among the new merchandising concepts the 49,000-square-foot store is testing is a mushroom farm created in partnership with Smallwood, a Brooklyn based organic mushroom farm. The climate-controlled minifarm is monitored from the Smallwood studio and will alert the store when the mushrooms are ready to harvest.
If the concept is successful, the plan is to roll it out into other locations.” Now that is going the extra mile to get the fresh produce even fresher. As Stalker has said before, trends that begin in the USA tend to translate over to this side of the pond eventually.
Where will the first European in shop mushroom farm be located? Maybe it already exists?
