Apparently consumer food trends are moving towards snacks, mood foods, nutraceuticals and fermented foods.
The inner workings of the microbiome are all the rage, eating food to boost brain power is a new fad too. Waste is a no-no, so food and drink using food waste, like recycled coffee grinds as substrate for mushrooms is a good thing.
They even now use recycled grinds to make garments at an active wear company - it helps eliminate body odour - go figure? Drinkable mushrooms - that a superfood trend for 2018 apparently.
Nutraceuticals to aid longevity, they’re also called functional foods sometimes.And protein is big, and not just with bodybuilders.
Have you heard of HUEL - that’s an amalgam of human and fuel - geddit.
A packet of gloop, coming to a supermarket shelf near you, very soon. Or perhaps delivered by drone. We’re in that crazy food future, right here, right now.