British supermarkets are feeling under pressure as the new mover and shaker in the supermarket sector, US giant Amazon ramps up the grocery price battle. At the moment Amazon has only seven stores in the UK thus far, with its Wholefoods brand. However the company already has a wholesale agreement with Morrisons to sell fresh food in the UK. Amazon also offers deliveries of fresh produce across 302 postcodes in London and the South East of England. Clicks not bricks seems to be the company strategy there.