The news that Amazon has bought over the Whole Foods supermarket chain for $13.4 billion has raised eyebrows in some quarters. The online retail giant is in the business of disruptive technological change - and entering the grocery sector is their latest guinea pig for that change.
The idea of ordering your fresh mushrooms via Amazon may sound a bit crazy at the moment, however the company could be delivering them to your door sooner than you think. Imagine fleets of drones dropping off your fresh veg, along with your other Amazon picks.
Once again the future seems to be a lot closer. Would anyone bet against Jeff Bezos, the richest man in the world, making that sci-fi future materialise quicker than a click and collect purchase.