Stalker notes that Asda supermarket stores in Northern Ireland are now taking part in its Wonky Vegetable brand. Family sized boxes of in-season misshapen vegetable lines priced at £3.50 per box are now available.
Asda says each box has enough produce to feed a family of four for an entire week, and includes veg such as carrots, potatoes, peppers, cucumber, cabbage, leeks, parsnips and onions. ASDA NI senior director George Rankin said:
"We’re really delighted to bring our exclusive Wonky Veg Boxes to our Northern Ireland stores as we’ve been overwhelmed by the response to the initial trial ion GB. It shows just how conscious our customers are about food waste, particularly in the fresh produce aisle. It also proves they aren’t concerned about the odd knobble or bruise.”
