The UTV fly-on-the-wall documentary series Rare Breed- A Farming Year was quite the big hit with viewers in Northern Ireland. Episodes of the programme were beating the BBC’s Eastenders in the ratings.
The fifth episode in the series attracted an average audience of 252,000 viewers and a 34% share of the viewers.
Eastenders on at the same time attracted 211,000 viewers and a 28% share. The Rare Breed episode peaked at 267,000 viewers.
In the episode Frank Donnelly from Moy was seen discussing his extensive mushroom crop and his plans for harvesting.