Newspaper headlines are saying that the current supermarket price war in the UK and Ireland is "hitting food producers".
The country's food producers are being squeezed by the price wars according to a survey of the UK's leading food and drink companies.
The survey by The Grocer magazine suggests profit margins are being squeezed to their lowest level since the 1990s.
Although demand for fresh mushrooms is helping keep the mushroom sector happy at the moment, the sector is not immune to the slings and arrows of a supermarket price war.
The competitive supermarket scene has also managed to drive down inflation in the UK to 1.5% according to recent figures.
