Middle of summer Stalker noted Aldi selling 250g chestnut mushrooms for 69p.
With their motto Spend a little Live a lot, you gotta wonder how they do it.
Of course supermarkets always talk about loss leaders, attracting customers in, to spend more. Take a look at that headline catching £4 for a school uniform.
Hard to believe.
All the while Aldi and the other discount supermarkets are biting into the market share of the big name multiples.
Sainsbury's are relaunching their own discount chain Netto - as the saying goes, if you can't beat 'em, join 'em.
