The ‘Just Add Mushrooms’ campaign has certainly highlighted the fresh produce over the past few months.
Checking out the websites at www.justaddmushrooms.com or justaddmushrooms.tumblr.com throws up numerous ideas and recipes and reasons for including the fresh mushrooms in your diet.
It's good to see such a high profile campaign rolling out over various media and social media - penetrating the minds of the consumers and making an impact on sales.
