MUSHROOM HERO

Stalker caught the latest advert from Tesco on telly - a lot of sofa surfing lately obviously.

Seems like the hero of the advert is a singular little mushroom striving to become part of a customers shopping.

The fresh mushroom is seen being encouraged to escape to some dish or other from the confines of the store.

Once again it just helps get the fresh mushrooms into the consciousness of the consumer – a good thing for the mushroom industry.