Shoppers spent over £365 million on mushrooms over the last year, equivalent to £14 per household, making them the nation’s third most popular item in supermarkets' vegetable aisle after potatoes and tomatoes.
Mushrooms are now more popular than carrots, onions, broccoli and peppers, according to Kantar Worldpanel.
Approximately 118,000 tons of mushrooms were sold in the past 12 months and supermarkets are having to boost supplies to cope with the extra demand, apparently.
That's gotta be good news for the Irish mushroom industry.
The promotional push on the fresh produce must be having a positive result as mushrooms are now seen as a healthy addition to many meals.
Dr Christian Jessen, the nutrition expert and TV presenter, said: “Mushrooms are an excellent source of B vitamins which are needed for a healthy diet. They are especially good for anyone trying to lose weight given they are exceptionally low in calories and fat.”