The pink punnets recently produced by McShane for the Tesco range of mushrooms certainly did stand out. The punnets were in aid of Cancer Research UK, Tesco’s charity of the year. Two pence from the sale of each punnet was donated to the charity.
Similar charity pink ranges have been employed in different countries to help good causes.
In the US the Mushroom Council gears up for the Pink campaign in October.
Each year, the mushroom industry there “goes pink” in continued support of breast cancer research at City of Hope, one of the nation’s leading cancer research institutions.
