Stalker was intrigued by the YouTube videos that were made available on themushroompeople.com website.
They emanate from the PR company from Australia, tasked with promoting the mushroom industry there.
The promotional programme snippet is very educational, for those in the industry over here trying to work out how the Aussies have been promoting the fresh produce so successfully.
The adverts showing shoppers wandering around their local supermarket with brown paper bags on their heads may not sound inspired, but the brown bag identification with mushrooms works really well.
The clips are actually very entertaining and thought provoking for anyone who has any interest in the mushroom industry you can access them via the frontpage on themushroompeople.com.
As the tagline goes Dont be in the dark about mushrooms.
