Stalker spotted a bit in the national media about Dr Simon Coupe Marks & Spencer’s “vegetable wizard”.
He was expounding on the subject of the red sprout that the company have developed for the festive market. In the piece he touched upon the problems with mushrooms enhanced for vitamin D content.
- A project to sell mushrooms with extra vitamin D is currently tied up in European red tape. “It’s a bureaucratic nightmare,” he sighs. “Foraged mushrooms are naturally vitamin D enriched because of the sun. But we farm mushrooms in a tunnel in the dark, so the EU has a ruling that if you expose them to UV light to enrich them with vitamin D you’re changing the raw material, and it needs a special validation.”
It's funny how in the US companies have no problems flogging the enhanced mushrooms. The problem in Europe does not start, begin and end with the euro it would seem.
