Stalker was accosted this month by a female restaurateur, in her early forties, brandishing a copy of Marie Clair magazine.
“Did you see this?” she asked.
“Nope,” said Stalker,” I haven’t read a glossy magazine this long time.”
She opened the magazine to an advertising feature on mushrooms.
“I have never seen such a large feature about a food stuff in this type of magazine before” she declared. “Did you know about this!”
Basically the mushroom bureau and Irish food board advertising promotion, which was aimed at a very specific demographic – mothers between the ages of 25 and 45 years old – has certainly hit its mark. It goes to show the power that advertising has and the ability of the large advertising agencies to target a very exact section of people.
Stalker asked the lady in question – Did you go out and buy mushrooms after seeing this? She said no.
