Stephen Allen spokesman for the Mushroom Bureau and the Irish Mushroom campaign that is currently underway indicated to FPJ this month where he sees the potential for increased consumer demand.
“In the UK, there is a lot more potential for consumption with households purchasing mushrooms on average 18 times a year, whereas in Australia it is 36 times.
In 2010, we saw a lot more promotional activity and because our product has a five-day shelf life, there were difficulties with supply at times, but this year growers are a lot more prepared.”
