Stalker was impressed by some of the art work for a generic advertising campaign being launched on mainland Europe.
The Mushroom Biz magazine carried the arty design of one poster for the Netherlands campaign.
The campaign was launched in November and the posters portray mushrooms in a positive way – characterising them as light, balanced and protective according to the Biz.
Sounds like a cycling helmet?
The poster featured is very striking and certainly makes one think about the humble mushroom.