An Aussie campaign intended to raise awareness of cancer research and to raise money for such research has out mushrooms in the pink
A special pink packaging is being used, with a pink ribbon logo to help raise consumer awareness about the beneficial properties of mushrooms and hopefully boost mushroom sales too.
There’s also a pink promotion running in the USA – The Pink Till Promotion. The entire mushroom industry is using pink tills, pink ribbon labels and making a significant donation to City of Hope Charity.
There’s a Breast cancer awareness campaign running over here too, which seems to be the same idea – although Stalker has thus far only noticed chocolate bars with the pink wrappers.
The campaign down under runs for the month of October and into the last week of November.
The US campaign runs through the month of October.
More fine promotional ideas, with a worthy causes added in to boot.
