Once again it is national mushroom month in the US of A.
Stalker is always impressed by the way the mushroom is celebrated in the US every year. Over there they know how to create a buzz about their produce.
The editor of theMushroom Business magazine in the August edition no. 42 was enthusing about how the Australians also manage to create a positive buzz and vibe about the humble produce.
Let’s hope the national promotions being rolled out this autumn, in the UK and Ireland, manage to raise the passion for the produce in the mind of the public.
Saying that - the word is that demand for fresh mushrooms is very good at the moment.