CARPE ON

Stalker spotted the advertising for the Carpe Diem Kombucha drink this month.

The blurb is so tantalising – “The secret goes back over two thousand years to the Tsin Dynasty in China”.

The carpe diem tag is a bit rich - seize the day and all that. There’s bound to be a more appropriate Latin idiom to go with this product.

The advert was on the back of the free magazine that comes with The Belfast Telegraph once a month, the Red Bulletin.

That must cost a pretty penny to advertise.