Stalker was lead down the path of looking at the Mushroom Bureau website again recently, after news of the Bureau and Bord Bia link up to promote mushrooms in the UK and Ireland.
The promotion was targeting women, in order to get the message across to the purse holders and the main shoppers.
The new Bureau website at www.mushroom-uk.com, reveals itself to be a funkier site than it was previously.
It seems playful and innovative and indeed warrants a bookmark in anyone’s browser, not just for the mushroom afficionados.
Here’s hoping the promotions help boost the demand for the produce.
