The Mushroom Bureau has appointed Ruby as its lead creative agency for a three-year brief.
The appointment follows a competitive pitch led by the AAR.
Ruby is planning a campaign spanning press, TV, digital and social media activity for the group, which represents the interests of growers and producers of mushrooms in the UK.
The Mushroom Bureau has also appointed Initiative for media buying and Sputnik for PR.
We can all only hope that the new blood, so to speak, delivers.
