A new organisation has sprung up hoping to promote Irish food and drink. The Love Irish Food campaign is hoping to encourage people to buy Irish made food and drinks.
When you look at the list of participating brands, one finds that, yes, there are some fine Irish brand names that one tends to buy.
A packet of Tayto, for instance, was recently snubbed by Gordon Brown out in Afghanistan – little did he know he was making a faux pas that could have broken out into a major international diplomatic incident.
Not everyone loves Tayto, but if you’re Irish you hate to see then snubbed! Other brands like Cully & Sully, Glenisk , Odlums , Batchelors, BallyGowan and Barry’s Tea are in on the new campaign.
Products can only carry the Love Irish Food Logo if at least 80% of the product’s manufacturing process took place in Ireland, and if ingredients were sourced locally.
It’s a good idea – Stalker wonders if any of the mushroom companies have joined in on it yet? Maybe fresh produce cannot apply?
Check out the website at www.loveirishfood.ie. It’s interesting to note that the campaign has already run into a bit of controversy over their logo, which resembles a Food & Drink Devon logo in the UK.
There’s always a snag, isn’t there? With the multi-million euro campaign threatened by logo similarity it really doesn’t bear thinking about.
