The slide in Sterling towards parity is once more putting pressure on growers and mushroom industry related companies both North and South.
The higher value of the euro makes mushrooms from Ireland pricier at market in the UK.
Also other companies in the Sterling zone that have sourced raw materials in euros from the Euro zone suppliers find themselves crippled by the widening currency differential.
Once again one only has to look at base interest rates in either zone to get the main reason for the gap.
As the ECB is slower to respond than the bank of England to current market conditions the gap seems to widen for no good reason.
No doubt currency speculators are making hay while the sun dims on other real companies in the wider economy.
