Idly flicking over television channels in early December, Stalker was amazed at all the mushroom chat on I'm A Celebrity Get Me Out Of Here.
The contestants had been getting vaguely starved apparently, and on this particular evening they were given no meat - it was to be a vegetarian evening meal for the assembled celebs.
Instead of meat they had mushrooms. Ex-tennis ace, Martina Navratilova, was vocal about not wanting mushrooms, but wanting to eat meat as her protein.
In the end though, the bunch of “stars” lapped up their dinner - noting that the mushrooms were really tasty.
Stalker wonders whether there'll be a subliminal boost among the audience to preference mushrooms (there's a bit of marketing speak) on their next shopping foray?
Any kind of boost in demand can only be a good thing for the industry.
