Asda is launching a major new campaign to boost mushroom sales in its 279 branches nation-wide in the UK.
Asda is working with category supplier Heveco Mushrooms to sustain the new campaign.
This of course is of no particular help to the Irish mushroom industry, in that supplies are not directly flowing from an Irish supplier – again however any promotion of the fresh produce can have a stimulating effect on the overall demand for the mushroom.
Prices should go up across the board if demand increases, and this knock on effect is good for the Irish industry too.
