At the Ontario Food Terminal in Canada, everyone is busy either selling or buying the famous bounty. But it's a bounty that's been suffering of late, due in part to the brutal heat, and you wonder if a raindance should be the next plan of action.
"The Ontario Food Terminal is a historical cornerstone of our Canadian fruit and vegetable industry and continues to be a vital, integral part, to ensure supply meets demand today and into the future," states Virginia Zimm, executive VP of Faye Clack Communications Inc., an award-winning company specializing in the promotion of fresh and processed food. You also learn "not everything is how it looks," says Bruce Nicholas, GM of the Ontario Food Terminal Board.
"Take mushrooms, for instance. People assume the best mushrooms are the cleanest looking. But you want to look for mushrooms with dirt on them -- and the more moisture in the dirt, the fresher the mushroom. It tells you two things -- the mushrooms have just been picked. And the dirt gives them a fresher shelf-life, due to the oxygen in it ... you're maintaining the integrity of the mushroom."
