Media reports over in early April suggested that a new supermarket price war was on the cards - with Asda reportedly planning cuts of more than £100 million.
Tesco one can be sure would not be far behind. In the month that saw Tesco post huge profits of over £2billion, those in the supply chains for the big multiples must rightly be scratching their noggins wondering where all the profit comes from.
Farmers seem to be the least likely to benefit from any price war among the supermarkets.
