Funny old world isn't it, when a food scare actually helps out the local mushroom industry.
The Sudan 1 food additive that caused the whole ruckus last month provided a fillip to the fresh produce sector according to analysts.
The public felt more wary about the processed foods that normally fill out the supermarket trolleys and made for the fresh produce instead.
The demand boost saw prices picking up all round. The demand spike was, no doubt though, short-lived, as the convenience of processed foods lasts longer in the mind than a food additive scare.