Stalker spotted the "notorious" Tesco mushroom advert again only recently on an RTÉ ad-break.
Once again with the syrupy Irish-voiced version there is the cloying line about "who cares that they're ugly. They're as cheap as you like!"
When growers spot the advert they must want to leap outta their seats and vent furious oaths at the telly and towards Tesco.
If Tesco buyers were only as laissez-faire in their attitudes as Tesco expects Joe Public to be.
True, it is good to be getting some full-on promotion of the produce on prime time slots, but there's still that niggle that the supermarket is having it all it's own way.