Recent Tesco adverts in the national press have pushed the self-congratulatory theme that Tesco provides the best in fresh produce to its customers. Other major supermarket chains are doing the same – they're all at it.
The self-congratulation belies the ongoing strangulation of farmers who supply the produce under ever more strict and stifling guidelines for product perfection.
The system that exists thanks to the major multiples in the UK and their ever-burgeoning (and vaunted) purchasing power cannot obtain in the long run, except to the detriment of consumers and producers alike.
The just-for-profit motivation that drives the supermarket hegemony in food production is great for corporations, but sells the ordinary consumer short and is most likely damaging to citizens and nation-states alike, in the medium to long term. An overhaul -or as economists like to say, an adjustment- is long overdue!
