Irish mushroom exports to the UK, the main market for Irish mushrooms, were positive in 2024. Sales grew by 4% in value and 3% in volume.

Price inflation in mushrooms is running behind the average of the vegetable sector, which provides a basis for growth over the medium term.

Several factors drove the improved export performance in 2024, including weather, compost, and prices. The first six months of 2024 were wetter and colder than normal, and this helped the sales of mushrooms, which are often based around ‘comfort meals’. Compost quality was excellent and as a result yields increased, leading to higher volumes available for export. An increase in prices helped boost the value of exports and sustained producer margins.

There was good growth in flat, sliced, and closed cup mushrooms. Sliced mushrooms continue to grow steadily, no doubt playing into consumer demand for convenience. Market trends show there is less ‘cooking from scratch’ and sliced allow the mushroom category to address this. Ultraviolet (UV) treated vitamin D mushrooms have shown continued growth, with consumer recognition of their health benefits. The product has moved from niche status to a more mainstream staple. There should be further opportunities for educating the consumer on the nutritional benefits of mushrooms given the consumer interest in health and nutrition right now.