MUSHROOMS KNOCK BREXIT & TRUMP OFF FRONTPAGE HEADLINES
The Daily Express front page headline could not be better for the mushroom industry - EAT MUSHROOMS TO FIGHT DEMENTIA.
The subtitle too - " Superfood could halt cruel disease".
Some research from a Malaysian University has lead scientists there to claim that mushrooms could help in the production of Nerve Growth Factor , a substance in the brain and body that resists dementia.
Although there have been no human trials to verify or confirm results, the claims now being made for the mushrooms are pretty weighty indeed.
As the press run with stories like this, and use the term superfood, a term which diet experts tend to rubbish, one can imagine that demand for mushrooms will have a spike.
Mushrooms are of course a great foodstuff, but they are not a cure for dementia, which is how this story portrays them.
Click on the link to read a nice little examination of the Express article. www.spectator.co.uk